Success

Strategies and insights for achieving personal and professional goals. We explore various paths to success, drawing on inspirational stories and expert advice to motivate and empower our readers.

Success Stories – Máté Tóth, Smashy Burger NYC

The opening of Smashy Burger this May in New York’s iconic Union Square is nothing short of a success story. Founded by Hungarian brothers Máté and Simon Tóth, their first burger stand has grown in just three years into Hungary’s third-largest beef burger chain—trailing only McDonald’s and Burger King. Launched with just $25,000, their business hit $3 million in revenue in its first year—and reached $15 million last year. Now, they’ve brought their winning Hungarian formula to one of the busiest spots in Manhattan, where more than a thousand people lined up on opening day to taste what the buzz is all about.